Entain further diversifies portfolio by acquiring sports media business 365scores for $150M
Sports betting and gaming group Entain has acquired the entire issued share capital of sports media business 365scores for a consideration of $150 million and contingent payments totaling up to $10 million.
By integrating 365scores into its portfolio, Entain will incorporate the company’s scores and sports information services, editorial and social content, and sports-focused free-to-play (FTP) games into its own wider range of betting and gaming products and offerings.
365Scores becomes the 32nd brand of Entain’s global portfolio, in which it asserted that its new asset will provide “deep expertise in data-driven sports media content,” which will complement Entain’s “global and scale and market leading platform capabilities.”
“The acquisition unlocks further growth opportunities and supports our global strategic ambitions,” Entain outlined in a press release, focusing particularly on the potential of the interactive content as part of the customer experience.
